![]() Billboards can be seen from great distances and are often strategically placed in busy areas.īillboards are also much cheaper than TV or radio ads and allow you to reach a much more targeted audience. ![]() With outdoor advertising, there is no bigger bang for your buck than a billboard. They are great for getting your company’s name out there quickly and easily. But what about digital billboards?Īs far as outdoor advertising goes, a billboard advertisement is one of the most common and most visible options. They argue that billboards are expensive, and when compared with other forms of advertising, not effective.Īnd that may be true of traditional billboards. How effective is billboard advertising?Īlthough billboard advertising is still widely used, there are critics who say that billboards have not been effective for many years. Not too long ago, if you wanted to get your brand in front of a potential customer using an outdoor advertising space – such as a billboard – you had to: If this were the year 2010, then my answer would be that a billboard rental is an extremely expensive advertising cost that would take a significant chunk of money out of your marketing budget.Ī decade ago, it was probably not worth it for most small, local businesses.īillboards and other outdoor ad platforms have transformed in just the past 5 years. So, how much do billboards cost these days? Billboard advertising has transformed ![]() That includes looking at alternatives to social media marketing platforms, including old-school advertising platforms such as billboards.Īnd as with every advertising platform, there comes a cost. With the rising cost of social media ads, local business owners are looking at more affordable ways to advertise their business. The goal of every marketing professional in the world is to figure out how to drive as much traffic as possible – with as little money as possible. Finding alternatives to social media marketing In fact, in a recent marketing campaign I was able to get my ad displayed on digital billboards for as little as $0.01 per display on one of the busiest highways in the United States. However, no matter how big you want your billboard to be, or how long you want it to stay up, it will always cost you money to get your message out there.īut it may surprise you at how affordable billboard advertising has become.
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